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Branding for Betty Pouch
Logo design and Business Card

Betty Pouch is a small company that produces handcrafted ecological bags in Uruguay. Due to the specificity of the business, I decided to create a logo that showcases what the product is about.As starting point i used a simple representation of a bag. The result was to use the bag's handle as if it was a plant's stem, thus introducing the concept of eco-friendliness.
On the other hand, the challenge was also to make a logo that is simple enough to be printed in small textile tags and in small scale.

(under construction - updates in this section coming soon )