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Branding for Mental Coach
Logo design contest
This logo was developed as part of a 99designs contest, where it was selected as a finalist for its symbolic depth and visual clarity. Designed for a mental coach working with athletes, it features a stylized bull’s head—an emblem of strength, focus, and grounded energy. The white lightning bolt on the forehead represents mental clarity and breakthrough insight, while the earthy green and brown palette evokes sustainable growth and inner balance.
The tagline, “Innere Haltung, äußere Stärke, nachhaltiges Wachstum” (“Inner attitude, outer strength, sustainable growth”), encapsulates the coaching philosophy: cultivating mental resilience to fuel long-term performance. Every element—from the geometric structure to the color choices—reinforces the coach’s role in guiding athletes toward disciplined, transformative excellence.
This logo was developed as part of a 99designs contest, where it was selected as a finalist for its symbolic depth and visual clarity. Designed for a mental coach working with athletes, it features a stylized bull’s head—an emblem of strength, focus, and grounded energy. The white lightning bolt on the forehead represents mental clarity and breakthrough insight, while the earthy green and brown palette evokes sustainable growth and inner balance.
The tagline, “Innere Haltung, äußere Stärke, nachhaltiges Wachstum” (“Inner attitude, outer strength, sustainable growth”), encapsulates the coaching philosophy: cultivating mental resilience to fuel long-term performance. Every element—from the geometric structure to the color choices—reinforces the coach’s role in guiding athletes toward disciplined, transformative excellence.